Corporate culture, or organizational culture (Corporate Culture or Organizational Culture), is an organization by its values, beliefs, rituals, symbols, means of doing things such as its unique cultural image, in short, is the business in the daily operation of the Show all sides of the parties.
Staff culture, also known as corporate staff culture, is corresponding to the corporate culture of cultural form, employee culture to staff-oriented, is a quality culture, corporate culture to business-oriented, is a management culture. [1]
Corporate culture is under certain conditions, the enterprise production and management and management activities created by the characteristics of the enterprise with the spirit of wealth and material form. It includes cultural ideas, values, entrepreneurial spirit, moral norms, codes of conduct, historical traditions, corporate systems, cultural environment, enterprise products and so on. Which is the core of corporate culture.

Corporate culture is the soul of the enterprise, is to promote the development of enterprises inexhaustible motive force. It contains a very rich content, its core is the spirit of the enterprise and values. The values here do not refer to the various cultural phenomena in the management of enterprises, but the values of the employees or enterprises in the business activities in the uphold the values.


Corporate culture is the business in the business activities in the formation of the business philosophy, business objectives, operating principles, values, business behavior, social responsibility, business image, such as the sum. Is the fundamental embodiment of the individual business, it is the survival of enterprises, competition and development of the soul.


Corporate culture consists of three levels:
(1) the surface layer of material culture, known as the enterprise "hard culture". Including factory capacity, factory appearance, machinery and equipment, product modeling, appearance, quality and so on.
(2) the middle level of the system culture, including the leadership system, interpersonal relationships and the rules and regulations and discipline.
(3) the core of the spiritual culture, known as "corporate soft culture." Including a variety of behavioral norms, values, corporate group awareness, the quality of workers and fine traditions, is the core of corporate culture, known as the spirit of enterprise.


Enterprise environment refers to the nature of enterprises, business direction, the external environment, corporate social image, and the outside world and other aspects. It often determines the behavior of the business.
A value is a consistent understanding of whether a member of an enterprise is good or bad about an event or an act, good and evil, right and wrong, and whether it is worthy of imitation. Values are the core of corporate culture, and the values of unity make the members of the enterprise have a unified standard in judging their own behavior and use them to determine their own behavior.
Heroes are the core of corporate culture or corporate culture of personalization, its role is as a living model, to other employees in the enterprise to provide learning model, the formation and strengthening of corporate culture plays a very important role The
Cultural rituals refer to various commendations, rewards, gatherings and recreational activities within the enterprise. It can dramatize and visualize certain things that occur in the enterprise, and vividly publicize and reflect the values of the enterprise so that people can These lively activities to understand the connotation of corporate culture, so that corporate culture "entertaining".
Cultural network refers to the informal channel of information transmission, mainly the dissemination of cultural information. It is composed of an informal organization and the crowd, and the information it conveys can often reflect the wishes and mentality of the workers.